Logo and clothing design.
Unique curves and shapes for an exciting sport.
3D design to present the coolness.
Make the design live and imagine it in your hands.
Motor Builder Company
About the Project
The Hungarian Gryphon is a motorbike builder company. They needed a new brand that could help elegantly identify them. The Griff is a mythical animal of Hungarian and Eastern culture, which is echoed in many of the East's legends and legends. Chronicles tell us that gryphons nest in the crystal mountains of the homeland. The result is a geometric logo, which appears mainly on the team clothes and motorbikes.
How was it made?
In the first step, we made sketches about different ideas.
When we got the customer's thoughts about the logo idea, we collect different forms and logotypes. It is called logo mood boarding.
When we have the mainline of the design, we draw the first draft of the logo. If we find the drawings good enough to use, we make the digitalization steps.
Create the balance with logo grid.
The grid shows the way you should go on.
For the main character, we used circles to built it. The lines follow the different circles, and the result is a total balanced shape. The line drawing is completely symmetrical. The grid shows those areas where we can not cross.
The typography balances the subtlety of the form. Everybody can read it easily both from close and far away.
Your brand has a deep meaning.
Colors give you uniqueness
We created another version of the logo with HG letters for small size use.
The primary logo that we use if the typography is readable enough.
We always use hierarchy