New brand for
Park Management company.
About the Project
The DeearGarden is a park management company. They needed a new brand that can help elegantly identify them. The company wanted a logo design where the deer and nature appear in the same place. The result is a balanced logo, which appears in offline products - like business cards and folder designs, a website, and an introduction video where the design follows the same design language that the brand follows.
The harmony of the living world
How was it made?
In the first step, we made sketches about different ideas.
When we got the customer's thoughts about the logo idea, we collect different forms and logotypes. It is called logo mood boarding.
When we have the mainline of the design, we draw the first draft of the logo. If we find the drawings good enough to use, we make the digitalization steps.
Analyze the current logo.
If you have a current brand, we find the flaws in it.
The old logo has some failures. First of all, it is outdated. It had a vibrant brown color which is not aesthetic, and it is hard to use on different surfaces. The typography is not clear and hard to read. Just imagine, how could you read this text from a car, or a shirt of the workers. The shape is too complex to understand. Are they plants or antlers?
Create the balance with logo grid.
The grid shows the way you should go on.
For the main character, we used circles to built it. The lines follow the different circles, and the result is a total balanced shape. The line drawing is completely symmetrical. The grid shows those areas where we can not cross.
The typography balances the subtlety of the form. Everybody can read it easily both from close and far away.
Your brand has a deep meaning.
Colors give you uniqueness
We designed a vertical main logo that we use on prints.
It is more professional to use a horizontal logo in online.
We always use hierarchy
All items use this design language
The clearest introduction.
Present yourself with video, motion design.
In this video, we used the same design language as in the website. It means you can see the logo in the intro of the video, the same type of typography in the different places and services. At the end of the video, the logo comes back as background decoration and with the message of the company as well.
UI / UX Design